Definition
Facial massage is a very popular Western beauty treatment to slow down the aging process and achieve younger-looking and healthier skin. It is also used to relieve stress, migraine headaches, premenstrual syndrome (PMS), and sinus congestion. It may involve a whole massage session, a portion of a whole-body massage or a partial of a facial treatment. A professional massage therapist, an esthetician, or a cosmetologist can do facial massage. Simple massage can also be done at home. Massage of the face is usually done with the hands; however, mechanical massaging devices are also used in beauty salons or spas. A small amount of oil or lotion is often applied to facilitate movement over the delicate facial areas.

In Eastern therapies, facial massage is part of a full-body treatment in which pressure points on the face and neck are stimulated in order to release blockages in the flow of qi, or vital energy. Lotions or oils are not used on the face in acupressure, shiatsu, or yoga techniques of facial massage. The Chinese tui na has been handed down from generation to generation, so the art was never lost.

• Improvement of facial skin and muscle tone
  
• Relaxation of facial and eye muscles
  
• Relief from tension headaches and facial pain
  
• Overall physical and mental relaxation

Facial massage as part of Eastern therapies may offer the following potential benefits:

• Stimulation of meridian points on the face
  
• Relief from eyestrain
  
• Correction of liver and gall bladder imbalances
  
• Relief of neck tension
  
• Alleviation of nervous disorders
  
• Relief of premenstrual water retention
  

Western-style facial massage

Description

In Western massage, a facial massage as part of a full-body treatment is different from a full facial treatment, which includes masks, steaming, and similar techniques. A regular massage simply includes massage on the face, usually at the beginning or end of the massage session.

For a Western facial massage, a gentle effleurage (gliding) movement is most often used. To perform the facial massage, the strokes must be gentle as well as stimulating, in order not to stretch the skin. Pressure strokes should move upward to give the muscles of the face a lift rather than dragging them down. A typical facial massage includes the following steps:

• Before the massage, wash hands with soap and clean water. If the person to be massaged wears contact lens, ask her or him to remove them.
  
• Position: The most comfortable position has the client lying down on a massage table or sitting in a chair. Facial massage can be done, however, on any flat surface like a clean floor.
  
• Using a small amount of cleanser, gently wash the client's face. Wet cotton pads or facial sponges or wedges can be used to apply the cleanser. Then remove the cleanser, using fresh damp cotton pads.
  
• Apply the massage cream or lotion and begin massaging the face and neck areas in small symmetrical circles. The strokes should move up the neck and the long contour of the face. Do not leave out any facial muscles.
  
• Next, gently glide the back of the hands across the forehead with light pressure. Placing the thumb side by side on the center of the forehead with the hands cradling the face, draw the thumbs outwards towards the temples and make a gentle sweeping movement around the temple. Repeat the movement several times to relieve tension in the temples.
  
• Apply pressure in the hollow areas under the eyebrows by placing the hands along the sides of the face; use the thumb to press gently under the ridge one spot at a time. Move the pressure point from the inner to the outer edge of the brows and repeat the thumb pressure. This technique can help relieve tension headaches.
  
• Position the thumbs alongside the nose bridge with hands cupping the face. Firmly slide the thumbs downward to the nostrils and outwards along the contour of the cheeks applying pressure along the way. Gently release the pressure when the thumbs reach the hairline. Then pull both hands alongside the face towards the top of the head and away from the face. Repeat this motion two more times.
  
• Position fingertips in the cheek muscle and gently make circling movements counter-clockwise for a few times moving along the cheek muscles. This motion alleviates tension in the cheek area.
  
• Gently stroke the ears with the index fingers and thumbs while moving along the rims of the ears. This technique is very relaxing and enjoyable.
  
• Position the fingers just behind the neck while pressing with a thumb pad on a spot in the jaw area and circling this spot before moving to the next one. Holding the chin with the fingers, stroke the chin with the thumbs using circular motions downward. Finish the jaw massage with gentle strokes alongside the chin. This movement releases tension in the mouth and jaw.
  
• Make circular motions on the scalp and comb the fingers through the hair to release tension from the face and the head and to stimulate the scalp.
  
• Finally, remove the massage cream or lotion with fresh and damp cotton pads. Most facials end with a special lotion to the face.

Facial massage in Eastern Therapies

In shiatsu, acupressure, tui na, and similar Eastern therapies, pressure is applied to points on the face in order to stimulate or unblock the flow of vital energy in specific meridans. Here is an example of a few points to be applied. The pressure points located on the face, along with the conditions that they are used to treat, are

• Stomach 1, under the center of the eye along the nasal bone: Tension and eyestrain.
  
• Stomach 3, about 4 cm below stomach 1 at the level of the base of the nose: Sinus and nasal congestion.
  
• Stomach 4, at the corners of the mouth: General stress and tension.
  
• Stomach 6, about 4 cm below the base of the earlobe: Toothache.
  
• Conception vessel (end), between the lower lip and chin: Tension in the face and mouth.
  
• Bladder 1, at the inside corner of the eye: Headache and eyestrain.
  
• Gall bladder 1, a hollow about 2 cm from the outside corner of the eye: Headaches.
  
• Gall Bladder 2, the hollow directly above and in front of the ear lobe: Ring in the ears, swollen eyes, and dizziness.

Some yoga techniques include self-treatment for eye problems or tension by pressing the palms or knuckles against the pressure points surrounding the eyes.

Facial massage should not be done if any of the following conditions are present:

• Wearing contact lenses. The client should remove contact lenses before the procedure.
  
• Open sores, boils or cuts on the face.
  
• Inflamed or bruised skin.
  
• Recent scar tissue.
  
• Acne, psoriasis or eczema. Facial massage can worsen these conditions.